KVADRAT REAL ROME PIZZA-BAR
Halt of the time citizens spend on the street and like no other have a good understanding of the street food. We have two real Roman in our team, the will of fate turned up in Moscow. One of them is a Cook, another — business consultant. One likes to cook traditional dishes with the author’s imagination, another likes a tasty meal and the sooner the better!
In the Identify development we based on the square as the style element. But since the square shape is fairly static, and the concept is implied street-fast-food, we create the style with maximum of dynamic.
Turn of the logo, it’s fixation,tape-descriptor and additional graphics - all this have made the style dynamic and bright.
Logo is used in several ways: full, abbrivated (in particular for the box with 1/4 pizza), horizontal for signboards and documents.
The square is comprised in many components of the style,with uncharacteristic form: menu card, business cards, plates and salvers.
12 square segment-patterns were designed as additional branding elements and style foundation.
Patterns perfectly arrange in the interior and dishes of the restaurant, bages and packaging. It really helps to convey character of the brand and free hands with branding of the whole restaurant: solutions are diverse, they do not get bored and are graphically united together.
Colors are selected as the most typical for pizza: cheese — yellow, red-tomatoes, green-basil.